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DRIVING DIRECT BOOKINGS

We get fanatical about providing the best in hospitality-centric digital products and solutions. With a focus on results and customer service, we provide targeted solutions for each stage of the marketing lifecycle to maximize your direct online conversions. Combining our passion for technology and hospitality, we have a true advantage in understanding what makes hoteliers tick and the challenges hotels face in the online space.

Metasearch

Take back your direct bookings with Metasearch. Be the last click for your guest’s upcoming reservation by pushing your rates directly into the top searched online spaces for travel planning. Metasearch allows your hotel to compete for that prime real estate typically dominated by OTAs. Being present in this ad space is critical to driving direct bookings through the hotel Website. If you’re not visible in this ad space you are losing out on bookings to your competitors and the OTAs.

Metasearch with us includes:

  • The ability to leverage our synergy with Synxis to customize the user conversion path by creating a unique booking engine shell
  • The option to use a CPC or CPA commission model
  • Advanced targeting capabilities including by top feeder markets, lengths of stay, and device type


Search Engine Marketing

Travel planning begins (and often ends) with search, therefore having a robust search engine marketing strategy is the heart to any digital marketing program. As a full-service digital agency, our UX and Search Engine Marketing teams work mindfully to build a Website framework that makes sense for the guest and for the search engines.

Search Engine Optimization

We lead hotel brands into the complex world of Search Engine Optimization to get your Website in front of your guests and translate this into your highest converting digital channel. We take a strategic approach to maximize your online visibility through proven SEO methods including:

Accessibility
  • Website audit analysis
  • Index analysis
Onsite Optimization
  • Keyword & content strategy
  • Index analysis
Offsite Optimization
  • Linkage partnerships
  • Social & Local
Reporting
  • Data tools
  • Analysis

We wear the white hats in hospitality-oriented Search Engine Optimization strategy. Our roots are firmly planted in turning your Website’s visibility goals into reality. Organic search typically accounts for 40-60% of your direct online revenue, which makes it one of the most important digital channels for your hotel’s bottom line.

Web traffic graphic showing 48% of traffic is from Organic Search

Sabre observes that approximately 48% of hotel web traffic comes from organic search - the highest contribution of any online channel.

Partners

Yext LogoSEO programs include one free Yext PowerListing®, offering direct integration with over 100 global maps, apps, search engines, directories, and social networks that put you in definitive control of how your business listings appear everywhere customers search.
RankRanger LogoSEO programs include access to RankRanger SEO rankings reports, which give you the ability to track your SEO visibility across multiple major search engines, countries, and device types, and compare your positioning to your top competitors.

Paid Search

The highly competitive nature of paid search advertising can be daunting and merciless, with limited real estate on the top of the search engine results page. Our specialized team of Google AdWords certified marketers will put on the boxing gloves for your hotel to ensure your ads are ready to battle the OTAs and your competitors in this ad space.

Hoteliers using our PPC management services receive:

  • Access to a Campaign Specialist
  • Extensive Keyword Research
  • Advanced Audience Segmentation
  • Customized Landing Pages
  • A/B Testing
  • Detailed Monthly Reporting

We’ve seen a 75% increase 
in ROAS for Paid Search campaigns using custom remarketing lists based off Site Engagement and Booking Engine Engagement

Media

Consumers are fickle, and competition can be fierce in the online travel space. Our digital experts can provide a plan that works with your hotel’s unique offerings to determine the best strategy for your business goals. When it comes to paid media advertising, our end-to-end solutions expand the brand’s presence beyond the search engines.

96% of a user's time online is spent outside of search enginesAccording to a Google Compare study, consumers are using upwards of 20 sites prior to making their travel purchase.

We execute campaigns that are aligned with your business goals and objectives and provide the following:

  • Strategic Planning and Extensive Research
  • Access to a Campaign Specialist
  • All-Inclusive Campaign Development
  • Media Buying - Display, Social, Native, Mobile
  • Digital Ad Design and Creation including rich media, html5, and dynamic rate ads
  • Advanced Audience Segmentation Leveraging 1st Party Data
  • Remarketing and Prospecting Campaign Management
  • Detailed Monthly Reporting
Digital Ads Samples

OTHER SERVICES

Our global team of experts have your best interests in mind. We don’t like to think of ourselves as ‘preferred vendors’ or the ‘agency of record’. Instead, we see ourselves as partners with a common purpose to deliver the best digital experience to the people that matter the most, your guests.

The services we deliver are not random or arbitrary, they are specific and thoughtful solutions that come from decades of experience in the hospitality industry.

OUR OFFICES

Being lucky in life is the result of putting yourself into action for good luck to happen to you. You’ve probably heard the statement “The harder I work the luckier I get”. Another way of putting it is “Whatever you are ready for is ready for you.”

  • The Americas
    SHSSalesRequest@sabre.com

    Call Toll Free: 1-877-520-3646
  • Europe, Middle-East

    SHSSalesRequest@sabre.com

    Call Toll Free: 1-877-520-3646
  • Asia-Pacific

    SHSSalesRequest@sabre.com

    Call Toll Free: 1-877-520-3646