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OVERVIEW
Trump Hotels was in need of a new website that could properly showcase their entire collection more effectively while drawing attention to specific value propositions unique to the brand. A full redesign and build onto a new platform was configured to include personalization and dynamic content integration throughout the user journey. There were many challenges to overcome such as a building in a loyalty program, third-party integrations, and evolving brand identity.

RESULTS

  • Loyalty Member Personalization Engine providing a unique experience for Trump Card loyalty members where they can easily access loyalty specific special offers and manage upcoming reservations
  • Non Loyalty Member Personalization making it easy for returning website visitors to find and book the property they have shown interest in
  • Custom In-Context Booking Solutions are present in key areas throughout the site
  • Flexible Page Templates making it easy to create and manage unique content and website features on a hotel-specific basis and for the brand site

 

Property Homepage
Global Offers
Global Enhancement Lightbox
Property Accommodations
Property Homepage
Global Offers
Global Enhancement Lightbox
Property Accommodations
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