The Elegant Hotel Group located in Barbados was in dire need for an update to their unique collection of hotel websites. Among the project goals, increasing conversions across their entire collection and create a stronger, more focused narrative to help differentiate their brand from direct competitors was a primary concern.


  • Improved Information Architecture & Design allowing guests to easily learn and navigate to the different properties in Barbados
  • US vs UK Personalization using geo-IP the site determines whether the guest is from the US or the UK and provides a different user experience including different currencies, special offers and calendar date formats
  • In-Context Booking Solutions & Rates are present in key areas throughout the site to drive more bookings