Trump Hotels was in need of a new website that could properly showcase their entire collection more effectively while drawing attention to specific value propositions unique to the brand. A full redesign and build onto a new platform was configured to include personalization and dynamic content integration throughout the user journey. There were many challenges to overcome such as a building in a loyalty program, third-party integrations, and evolving brand identity.
- Loyalty Member Personalization Engine providing a unique experience for Trump Card loyalty members where they can easily access loyalty specific special offers and manage upcoming reservations
- Non Loyalty Member Personalization making it easy for returning website visitors to find and book the property they have shown interest in
- Custom In-Context Booking Solutions are present in key areas throughout the site
- Flexible Page Templates making it easy to create and manage unique content and website features on a hotel-specific basis and for the brand site